Wicked Uncle Toys Website Review
As a busy mum always on the hunt for quality toys that actually engage my children, I decided to put Wicked Uncle to the test. Here's my honest review of this premium online toy retailer.
What is Wicked Uncle?
Wicked Uncle is an online toy store that positions itself as the go-to destination for "proper toys" - focusing on quality, educational value, and age-appropriate selections. They claim to curate toys that spark imagination and creativity rather than just following the latest trends.
What caught my attention initially was their promise to help parents find toys that children will actually play with long-term, rather than the usual plastic tat that gets forgotten after a week.
The Good Points
Age-Appropriate Filtering
One of Wicked Uncle's strongest features is their age-based filtering system. You can search by specific ages (not just broad ranges), and they provide detailed explanations of why certain toys suit particular developmental stages. This saved me hours of research!
Quality Curation
The toys I ordered were genuinely high-quality. Everything arrived exactly as described, and the build quality was impressive. My 6-year-old's wooden puzzle set has survived months of enthusiastic play without any damage.
Educational Focus
I appreciate that many toys come with explanations of their educational benefits. It's clear they've thought carefully about child development rather than just stocking whatever's popular.
Packaging and Presentation
Everything arrived beautifully packaged - perfect if you're buying gifts. The unboxing experience felt special, which my children absolutely loved.
Areas for Improvement
Pricing
Let's be honest - Wicked Uncle isn't cheap. While the quality justifies some of the premium, I found several items that were significantly more expensive than identical products elsewhere. For budget-conscious families, this could be a barrier.
Limited Budget Options
There's a clear focus on premium products, which means fewer options for parents looking for quality toys under £20. More variety in the lower price ranges would be welcome.
Delivery Times
Standard delivery took longer than expected (5-7 days rather than the advertised 3-5). Not a deal-breaker, but worth noting if you need something quickly.
My Experience
I ordered three items: a wooden shape-sorting toy for my toddler, a science experiment kit for my 8-year-old, and a craft set for my 6-year-old. The ordering process was smooth, and I received regular updates about my delivery.
All three children were genuinely excited about their toys and have continued playing with them weeks later - which, let's face it, is the ultimate test for any toy!
The customer service was excellent when I had a question about one of the products. They responded quickly and were genuinely helpful.
Who Should Use Wicked Uncle?
Perfect for:
- Parents who prioritise quality over quantity
- Gift-buyers looking for something special
- Families focused on educational toys
- Anyone tired of cheap toys that break quickly
Maybe not ideal for:
- Budget-conscious families
- Parents who need toys immediately
- Those looking for the latest trending toys
- Families who prefer shopping in physical stores
Final Verdict
Wicked Uncle delivers on its promise of quality, educational toys that children actually want to play with. Yes, you'll pay more than you would at a high street store, but the curation, quality, and longevity of the toys make it worthwhile for many families.
I'd recommend it particularly for special occasions, gifts, or when you want to invest in toys that will last. For everyday toy purchases, you might want to mix and match with more budget-friendly options.
Have You Tried Wicked Uncle?
I'd love to hear about your experiences! Have you found any amazing toys through their website? Or do you have other online toy stores you'd recommend? Get in touch and let me know - I'm always looking for new sources of quality toys for the family.